Helium on 34th Street

This Thursday, many of us will begin celebrating by watching the Macy’s Thanksgiving Day Parade. It’s a tradition for me… In the 1980’s, I stood in the crowd a few times, and my favorite part wasn’t the floats and musicians – it was, of course, the great big helium balloons. What I didn’t know then, is that the helium that makes them soar isn’t limitless and we count on this element for far more important reasons than holiday fanfare.

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